Amazon Price Forecast

 

Amazon (AMZN) Price Forecast

Amazon is currently trading around $244.39. Recent Wall Street forecasts remain broadly bullish, with analyst consensus price targets clustering near $313 over the next 12 months.

Scenario	Price Target	Upside/Downside
Bear Case	$220–$240	-10% to 0%
Base Case	$300–$320	+23% to +31%
Bull Case	$350–$370	+43% to +51%

Why Analysts Are Bullish

• AWS cloud growth continues benefiting from AI infrastructure demand.
• Amazon's advertising business remains one of its fastest-growing, highest-margin segments.
• Analysts expect strong revenue and earnings growth through 2027.

Risks

• Heavy AI and data-center spending could pressure margins.
• Economic slowdowns may affect e-commerce demand.
• Increased competition in cloud computing and AI services.

12-Month Forecast

My balanced outlook is $310–$325, representing roughly 27%–33% upside from current levels if AWS and AI-related growth remain strong. This aligns closely with current analyst consensus targets.

Amazon remains one of the strongest large-cap AI and cloud infrastructure plays heading into 2026–2027.